Digital Marketing, BBA

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This major is offered online through a consortium of accredited colleges and universities. All courses within the program are delivered by faculty employed by partner institutions in the consortium, with technology and administrative support provided by Rize Education. Oversight of courses offered through the consortium are reviewed and approved by
Newman University. Students register through Newman University and receive academic credit from Newman University.

54 Total Credit Hours Including:

ACCT 2113 - Financial Accounting Credits: 3
ACCT 2123 - Managerial Accounting Credits: 3
BSAD 2013 - Principles of Management Credits: 3
BSAD 2023 - Principles of Marketing Credits: 3
BSAD 2053 - Business Law 1 Credits: 3
BSAD 3053 - Managerial Finance Credits: 3
BSAD 3141 - Business Communication 1 Credits: 1
BSAD 3142 - Business Communication 2 Credits: 2
or
BSAD 3303 - Business Communication and Professional Skills Credits: 3
BSAD 3193 - Business Ethics Credits: 3
BSAD 4113 - Business Internship Credits: 3
ECON 2013 - Macroeconomics Credits: 3
ECON 2023 - Microeconomics Credits: 3

RIZE courses, 21 total credit hours

DMKT 1003 - Introduction to Digital Marketing Credits: 3
DMKT 2003 - Career Navigation and Exploration in Digital Marketing Credits: 3
DMKT 2013 - Going Viral and Growth Hacking Credits: 3
DMKT 3003 - Social Media Marketing, Brand Awareness, and Engagement Credits: 3
DMKT 3013 - Lifecycle and Email Marketing Credits: 3
DMKT 3023 - Digital Marketing Analytics and Experimentation Credits: 3
DMKT 4003 - Growth Marketing and Multi-Channel Digital Marketing Capstone Credits: 3

The Newman Core

All undergraduate students must complete The Newman Core in addition to major area requirements.

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Digital Marketing, BBA

54 Total Credit Hours Including:

RIZE courses, 21 total credit hours

The Newman Core