BSAD 6403 - Marketing Management

Credits: 3
Marketing Management’s decision-focused approach provides students with specific tools and frameworks for making marketing decisions. The focus of the course helps students take advantage of the conditions in which the firm finds itself-both internally, in terms of the firm’s mission and competencies, and externally, in terms of the market and competitive context in which it operates.

Offering: As Needed

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BSAD 6403 - Marketing Management