BSAD 9113 - Marketing

Credits: 3
The course will address contemporary marketing problems. Students will secure a comprehensive, both classic and modern, theoretical understanding of the marketing discipline. Seminal literature and peer-reviewed research will be of particular focus in the course review of the relevant literature. Finally, students will be provided a cursory overview of the current developments from an academic and practitioner and how to tangibly apply those in modern organizations.

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BSAD 9113 - Marketing