Marketing, BBA

60 Total Credit Hours Including

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A grade of “C” or better is required in all courses for this major.

• ACCT 2113 - Financial Accounting Credits: 3
• ACCT 2123 - Managerial Accounting Credits: 3
• BDA 3103 - Introduction to Data Analytics Credits: 3
• BSAD 2013 - Principles of Management Credits: 3
• BSAD 3013 - Principles of Marketing Credits: 3
• BSAD 3053 - Managerial Finance Credits: 3
• BSAD 3103 - Legal Environment of Business Credits: 3
• BSAD 3123 - Organizational Behavior Credits: 3
• BSAD 3133 - Integrated Marketing Communication Credits: 3
• BSAD 3193 - Business Ethics Credits: 3
• BSAD 3303 - Business Communication and Professional Skills Credits: 3
• BSAD 4023 - Consumer Behavior Credits: 3
• BSAD 4043 - Marketing Strategy Credits: 3
• BSAD 4073 - Strategic Management Credits: 3
• BSAD 4113 - Business Internship Credits: 3
• BSAD 4123 - Managing the Customer Experience Credits: 3
• ECON 2013 - Macroeconomics Credits: 3
• ECON 2023 - Microeconomics Credits: 3
• ECON 3013 - International Economic Environment of Business Credits: 3
• MATH 2033 - Probability and Statistics 1 Credits: 3

NSP Requirements

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All undergraduate students must complete the Newman Studies Program in addition to major area requirements.