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May 04, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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BSAD 3133 - Integrated Marketing Communication Credits: 3 This course focuses on a holistic approach to the marketing effort by coordinating and integrating all marketing activities with a goal of maximizing the efficiency and effectiveness through the creation of a message that is appropriate for the target audience and remains consistent across all media.
Offering: As Needed
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