2023-2024 Undergraduate Catalog 
    
    Apr 27, 2024  
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3203 - Social Media & Digital Marketing

Credits: 3
This course will focus on how to navigate the digital landscape by presenting the guiding principles and concepts of brand strategy with a focus on electronic communication channels and messaging.  Students will explore best practices for using social media to promote and brand products and services.  Additionally, students will learn how to use tools including search engine optimization, search engine marketing, email marketing and display ads to optimize metrics.  

Prerequisites: BSAD 3013  
Offering: As Needed
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