2023-2024 Undergraduate Catalog 
    
    Apr 27, 2024  
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 4013 - Persuasion

Credits: 3
This course is a study of persuasive theories and strategies utilized in a variety of human context with an emphasis on applying principles of persuasion to alter attitudes or behavior. Persuasive campaigns will be developed to address organizational and civic challenges with the goal of positive transformation. Students will analyze persuasive messages for effectiveness and develop skills for offering feedback and the process of iterative message development.

Offering: Spring-Odd Term
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