2023-2024 Undergraduate Catalog 
    
    Apr 27, 2024  
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3183 - Digital Marketing

Credits: 3
This course will focus on how to navigate the digital landscape by presenting the guiding principles and concepts of brand strategy with the focus on electronic communication channels and messaging. Students will learn how to use hands on tools, including search engine optimization, search engine marketing, social media, email marketing, and display ads as well as how to optimize metrics.

Prerequisites: BSAD 3133  or BSAD 4043 
Offering: As Needed
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